The beauty industry is a multi-billion pound global business, whose consumer savvy approach and innovative marketing techniques often leave us bombarded with inflated information regarding the newest cutting edge formulas and blinded by science surrounding the latest 'miracle' creams and 'beautyceuticals', otherwise known as products containing bioactive ingredients, that have alleged medical benefits. With recent reports claiming that a staggering number of global leading brands were found to be labelling many of their popular skin care lines as 'organic', despite containing only one certified essential oil or natural ingredient, its comes as no surprise that many of us are reverting back to basics and following our primitive desires to adopt a natural, ethical, eco-friendly and organic skin care regime? As the largest and most complex organ of the body, our skin is responsible for a multitude of actions ranging from cellular transfer and regeneration to lipid formation, … [Read more...]